To be memorable, we must tell stories. From the time we’re kids, whether it’s our teachers, our grandparents, or our favorite movie, we’re suckers for a good story. Yet for some reason, many brands still find this hard to understand, and instead drone on about facts, features, and benefits.

We live in an age where people want to experience everything. We want to get the most out of life. We want to be immersed in the story, feel like we’re “living” the story, not just seeing it. By making your audience the main character, and having a keen understanding of what your customers want, you will be able to include them in the story, in the “experience,” you are trying to tell and sell.